Privacy Notice

1. About this Privacy Notice

1.1 This is the privacy notice (“Notice”) of Swatch Group Electronic Systems represented by Micro Crystal AG, Muehlestrasse 14, 2540 Grenchen, Switzerland, (“Micro Crystal”, “we”, “us”, “our”). Micro Crystal is the data controller for the purpose of this Notice.

1.2 This Notice, together with our Terms of use, sets out the basis on which we will process any personal data obtained in connection with your use of and interaction with this website or any other online presence administered by us including our social media presences and our applications, (collectively referred to as “Website”). For information about our use of cookies, pixels and social plug-ins, please see our Notice regarding Cookies, Pixels and Social Plug-ins.

1.3 We will post any changes we may make to our Notice on this Website or communicate them to you by email.

1.4 The Notice currently in place dates of 31st of August 2023.

2. What personal data do we collect from you?

2.1 We collect personal data, that you provide to us, such as by filling out a contact form, registering for an account, using interactive features, subscribing to a service, participating in a marketing promotion, ordering a product or a service, requesting information and/or material or complete surveys. Such personal data may consist of:

2.1.1 contact information (such as name, postal address, email address, and mobile or other telephone numbers);

2.1.2 purchase and transaction information;

2.1.3 payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address);

2.1.4 customer service information (such as customer service inquiries, comments, and repair history);

2.1.5 username and password;

2.1.6 information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences;

2.1.7 photographs, comments and other content you provide;

2.1.8 information we may obtain from our third-party service providers.

2.2 We collect metadata, for example details of your visits to the Website, such as traffic data, location data, IP address, browser information, session data, preferences, settings, weblogs and other communication data, which we monitor during your interaction with the Website.

3. On which basis do we process your personal data?

3.1 We process your personal data on the following bases:

3.1.1 you have agreed to it, for example by checking a box; or

3.1.2 we are legally obliged to, for example to comply with data retention requirements regarding data relevant for financial reporting; or

3.1.3 to fulfil a contract, for example if you order items; or

3.1.4 we have other legitimate interests, which include (i) gathering market intelligence, promoting products and services, communicating with and tailoring offers to you; (ii) delivering and improving our products or services; (iii) management of customer, client, vendor and other relationships, sharing intelligence with internal stakeholders, implementing safety procedures, and planning and allocate resources and budget; (iv) monitoring, detecting and protecting the organisation, its systems, network, infrastructure, computers, information, intellectual property and other rights from unwanted security intrusion, unauthorised access, disclosure and acquisition of information, data and system breaches, hacking, industrial espionage and cyberattacks; (v) protecting and developing industry standards; sharing intelligence about individuals or concerns that may have a negative or detrimental impact; and following industry best practices; or (vi) complying with industry standards, regulators’ requirements and other requirements related to fraud prevention and anti-money laundering.

4. For which purposes do we process your personal data?

4.1 We process your personal data for the following purposes:

4.1.1 If you fill out a contact form providing your name, email-address, telephone number, preferences, etc., we use your data for answering your questions, sending you information or performing other tasks you ask us to.

4.1.2 If you register an account with us, then we process the data required to open that account, for example your name, address, email-address, password, profile picture, third party account data (if you register using your Facebook account, for example), etc. to allow your registration and management of your account.

4.1.3 If you use our interactive features, we process the data required to use these features to allow you and manage their use, for example, your name and email-address to appear in a ranking and to send you updates regarding the online game in which you participated.

4.1.4 If you are an existing customer, we may send you advertisement about our products and services using, for example, your name and postal address.

4.1.5 If you subscribe to a service like our newsletter by providing us with your email-address and name, then we use this data for sending you our newsletter.

4.1.6 If you participate in a marketing promotion, then we use the data we require from you to allow your participation, for example, to manage your invitation for an event or to determine and contact the winner of a contest.

4.1.7 If you order a product, material or a service, we need and process the data required to fulfill your order, such as your name, telephone number, delivery address, credit card information, email-address, etc., for example to confirm your order, process your payment, check credit scoring, deliver the ordered items and contact you for delivery purposes.

4.1.8 If you answer one of our queries and provide us personal data such as name, age, occupation, etc., then we use this data to analyze the query results and draw conclusions therefrom.

4.1.9 If you interact with us on third party social networks, then we process your data for such interaction with you on these networks (our interactions with you on a third party social network would be subject to that network’s privacy policies and terms of use).

4.1.10 We process your personal data also to comply with and enforce applicable legal requirements, our Terms of Use, relevant industry standards, contractual obligations and our policies.

4.2 We may process your personal data in a centralized system that allows enhancing our communication and marketing efforts to make them as relevant and useful as possible for you (profile building). For this we may process, match and enrich your personal data with data received from your interaction with us or from third parties. For example, if you tell us your age, income, hobbies or travel activities then we may mirror this data against your purchase behavior and other information we have obtained from you in order to approach you with offers, invitations or promotions that we believe specifically fit your interests.

4.3 We process metadata that we collect from you to improve our Website, analyze traffic pattern and Website usage, for targeted marketing, to develop and analyze statistics and demographics, or optimize our online presence and marketing efforts.

5. To whom do we disclose and transfer your personal data?

5.1 We may disclose your personal data to the following recipients or categories of recipients for them to use the data on their own behalf and under their own control (controllers):

5.1.1 The Swatch Group Ltd, Seevorstadt 6, 2501 Biel/Bienne, Switzerland (“Swatch Group”);

5.1.2 Our affiliates within The Swatch Group, i.e. in the EU/EFTA countries as well as in all the countries in which we are represented through our affiliates.

5.2 We may disclose your personal data to the following recipients or categories of recipients acting on our behalf and/or as partners (processors), limited to the purpose of the execution of their obligations, which are contractually bound to adhere to an adequate level of data protection when processing your personal data (for example to fulfil orders, deliver packages, process credit card payments, provide customer service, send postal mail and e-mail, store and process data, host websites, remove repetitive data from customer lists, analyse data, provide marketing assistance, execute customer satisfaction surveys, provide customized advertising):

5.2.1 Swatch Group;

5.2.2 Our affiliates within Swatch Group;

5.2.3 Our third party service providers.

5.3 We may disclose your personal data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of The Swatch Group or any of its affiliates, our customers, or others. This includes exchanging data with other companies and organizations for the purposes of fraud protection and credit risk reduction.

5.4 We may internationally transfer your personal data, including to countries that are not considered providing an adequate level of data protection by the relevant regulatory bodies, for example to countries not considered by the Swiss Federal Council or the Swiss Federal Data Protection and Information Commissioner to be providing such level. In such case, we ensure the adequate protection of your personal data by having the recipients adhere to binding contractual obligations in accordance with applicable standards approved by the relevant regulatory bodies or by relying on other safeguards, such as self-certifications, approved by the relevant regulatory bodies.

5.5 This Website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

6. When do we require your personal data?

If you wish to conclude a contract with us, for example if you order items or services, then we are required to obtain from you certain personal data to allow us to enter into this contract, for example, your name, delivery address, place of residence, payment information or contact information. Should you decide not to provide us the required information, we may not conclude this contract with you.

7. What are your rights?

7.1 You have the following rights in relation to your personal data:
i. to request from us access to and rectification or deletion of your personal data; and/or
ii. to request us to restrict the processing of your personal data, in particular to object to the processing of your personal data for direct marketing purposes; and/or
iii. to request from us to provide you or any person or entity you appointed with a digital file of your personal data (data portability).

7.2 To exercise the above rights, you may contact us as indicated below.

Micro Crystal AG, Muehlestrasse 14, 2540 Grenchen, Switzerland,
Fritz Burkhalter, Quality Manager
Telephone number: +41 32 655 82 82